"We always try to feature something Medix-focused, so whether it be pictures of us, what we did over the past months or different things that we've been involved in," Simmons said, adding this content is to show clients what the team has been up to. Create emailsOnce Simmons researches what industry-focused article would be best for that newsletter, she also fills it with other content relating to the Medix Dental brand. The key in choosing content for Simmons is to keep their readership in mind and providing content that will resonate with them. If somebody has a question, probably others do, too," she added. Other times, Simmons explained topics included in the Monthly Byte may arise from conversations with clients.įor example, " the tech ROI article, that was really based on kind of some of the conversations we were having with clients.
One month, for example, featured an article on the Heartbleed security bug, which was included as it was a hot topic both in the news and for the dental technology industry. One of the main elements of the send is industry news that Simmons determines relevant for Medix Dental's subscribers. Research email contentIn each monthly newsletter send, called the Monthly Byte, Simmons is charged with researching content to infuse into each send. Anyone in the dental industry is targeted for the newsletter, primarily dentists.
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She added that another goal was "then also increase transparency with clients, let them know what we're up to, what's going on in the industry and then any other news or industry knowledge we can share with them."Īll of Medix Dental's clients are automatically enrolled upon working with the company, and the newsletter sign-up is advertised on LinkedIn and Facebook.Ĭlick here to see the full version of this creative sampleĬurrently, the team is working on a website redesign, and a way to sign up through that channel will soon be available. "It just keeps us on top of their minds," Simmons said. In keeping that friendly, personable tone with Medix Dental clients, Simmons' main goal was client retention and brand awareness. There was no full commitment to the newsletter, and no one to handle composing it every month.ĬAMPAIGNRight off the bat, Simmons began in November 2013 producing a monthly newsletter, which would be sent to clients as well as other subscribers who signed up to receive the newsletter. Previous efforts were made to establish a regular newsletter in the past, but the send times were irregular and not every month. "One of the ways we decided to do that was through a newsletter where we could let them (clients) know what's going on in the industry, but also keep it really fun and friendly, to maintain that spirit with them," Simmons said. Laura Simmons, Client Communications Manager, Medix Dental, was brought onboard in October 2013 to manage messaging, including email marketing, with clients.
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Aiming to be a one-stop-shop for all technology help and support, Medix Dental offers computers, networks, servers as well as HIPAA compliant software solutions, email encryption and data backup.Īs a B2B, the company sought out to maintain a friendly, down-to-earth relationship with clients alongside the company’s growth.
CHALLENGEMedix Dental, an IT company providing technology solutions for dental offices, was growing fast.
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